Email List Management
Email campaigns are proving to be the killer marketing tool that
was anticipated and an exceptional way of communicating with customers,
both current ones and importantly prospective ones.
However, building, managing and growing your email list correctly
is critical if you are going to make full use of the enormous opportunities
on offer. Correctly managed and well maintained email lists can
raise the response rates of your campaigns hugely but it can be
hard work to keep them up to date and relevant, while at the same
time working to build them further and expand your business
Reports show that up to 30% of the information in an email list
may change during the course of a year - this will obviously affect
the integrity of your list and the effectiveness of your email marketing.
Most seriously, it will result in lost potential sales if the emails
containing your newsletters or promotions are not reaching their
intended recipients.
List Management Options
A good list management service will be able to build your email
list with you, using the whole range of techniques at their disposal.
They will also be able to carry out the more mundane (but equally
important!) elements of managing permission-based email lists such
as the handling of requests to subscribe and unsubscribe, verification
of new addresses and management of returned mails
It is also critical that the company offering the list management
service maintains an opt-in or double opt-in policy, thus complying
with today's legal and ethical email marketing practices and avoiding
any potentially negative effects on your company's brand and image.
Specifically, you should be looking for a service which handles:
- fast and efficient deleting of unsubscribes,
adding new subscribers and changing of subscriber preferences
where applicable
- innovative and strictly legal methods of aggressively building
your list of email subscribers
- maintenance of an opt-in (double opt-in) set-up
- de-duplication and cleaning of lists to ensure
that the same person is not receiving your email more than once
- analysis of the returned emails, their extraction
from the list and where possible means set up to replace them
To check out our own email
list management services, follow the link or call us to see
how you could build and maintain an email list which will allow
you to expand your business and increase your customer retention
levels. |
