eMarketing
Consulting and Planning
In an
ideal world, your emarketing strategy should provide a direction
for your business' emarketing activities which integrates them with
your other marketing activities and supports the overall objectives
of your business.
However,
in many cases, when companies first look at emarketing, they are
doing so in response to demands made by their customers or in response
to the actions of their competitors rather than pursuing a thought
out emarketing planning or general internet strategy.
Most
companies now recognise that a website and a strong presence on
the internet as essential, however, many are less clear about how
it can be used to best effect, what activities best support it and
how it can be used as a driver for change within the company.
There
are a number of services we offer which will allow you to better
understand and implement these drivers as well as integrate your
emarketing with your traditional marketing activities. Specifically,
we offer two levels of service dedicated to emarketing planning
and also to the important challenge of successful ongoing campaigns
and knowledge transfer to staff.
1.
eMarketing Planning and Strategy
We ensure
that you are gaining maximum benefit by having a coordinated rather
than piecemeal approach to emarketing, as well as helping identify
new markets and new approaches to the opportunities in your current
markets. We also address where the use of the internet can further
develop and add weight to your company's activities overall.
With
regard to the emarketing planning, the focus that we use during
the planning session will target certain general aims:
- General
goals: augment the image of your business on the internet
and, by evaluating the impact that the internet is having on your
organisation and the environment in which you do business, we
work with you to create an integrated emarketing plan which complements
your other marketing activities
- Company
awareness: developing the internet presence of the company
to its current and potential customer base through all of the
means available through emarketing
- Customer
retention: designing a set of actions to enhance the
loyalty of current customers and ensure their retention and future
purchasing
- Customer
Acquisition:
putting in place a programme designed to attract more potential
customers to the business and facilitate their conversion into
loyal customers
2.
Specific Campaigns and Knowledge Transfer
We work
to ensure that the main benefits remain after the consulting and
training period when your company is in a position to take on those
activities internally if required and develop them for yourselves.
The elements we specialise cover:
eMarketing
Campaigns: you may need help with the organisation and
running of an emarketing campaign but wish to retain the knowledge
and experience in-house for the future. We work with your marketing
team to:
-
ensure the campaign has maximum impact and is carried out correctly
from the start
-
make certain that the knowledge transfer to your team happens
through formal as well as informal learning
eMail
Marketing: practical actions and advice on improving
response rates for your email marketing campaigns and newsletters,
together with step by step guidance on building both the size
and the quality of your email list.
Our
emarketing consulting and planning services are charged on a project
by project basis. To discuss the options open to your business,
check our emarketing
consulting and planning services and then either contact
us or complete our Call
back request form and we will contact you at your convenience.
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