Link
Management
Link
building is one of the most important elements in the Website Promotion
portfolio and is critical to improving the ranking of pages and
websites within certain search engines. In addition, it is one of
the best ways of getting increased numbers of relevant visitors
who have discovered your business through related websites.
The
goals and benefits of embarking on a link management programme are
one and the same and can be categorised as shown below:
Higher
rank in Search Engine results: Search Engines are looking
for sites which are useful and relevant to the term being searched
on. Therefore, the logic is that if larger numbers of websites
are linked to yours, this indicates your website is an important
source of information
Larger
number of visitors: with many more "roads"
leading to your website, the likelihood is that people will find
it easier to arrive at your website and hence your visitor numbers
will increase
Higher
percentage of targeted visitors: with more relevant websites
linking to yours, the visitors arriving from these sites are more
likely to be interested in the products or information that you
offer
Increased
levels of business: with more visitors who are more interested
in your products, coupled with a greater presence in the Search
Engines (the Internet's favourite method of locating new websites),
you cannot help but get more business!
In certain
cases, link building activity will be more effective if you also
offer reciprocal links - that is you offer to add a link to another
web site if it links to your site. Clearly this is not advisable
with direct competitors but with a little searching there are many
complementary and industry specific websites which will be interested
in "spreading the word!"
There
are many links page generation scams and link pyramid schemes where
other website owners agree to add your link and you agree to publish
the same links page as them. Search engines can spot this scam and
could penalise or blacklist your site if you were to be a participant.
We offer
Link Building either as a standalone focused service or as part
of our Website Promotion
Service depending on your needs. In both cases, the service
includes:
- Campaign
Planning
- Link
Analysis and Research
- Targeting
new links
- New
link requests
- Reporting
To find
out more details about our Link
Management services or our Website Promotion Services, check
out the pages in our Services section or contact us on 0870 241
8032 or by email
to our website promotion specialists.
<<
Back |
