Pay
Per Click Campaigns (PPC)
Pay
Per Click advertising (otherwise known as Pay per Performance or
Search advertising), like many elements of website promotion, is
a relatively new addition to the online marketing arsenal. It is,
however, fast becoming an essential component of all marketing campaigns
and the mainstay of many businesses' online promotional activities.
What
is Pay per Click?
Pay
per Click is a type of search marketing where advertisers create
an advertisement and then pay a set amount every time that ad is
clicked by a prospect - hence "Pay Per Click"! They are
then taken automatically to the advertiser's website.
The
ads primarily appear next to the results of a Search Engine when
someone has searched on a specific term and are ranked according
to how much a company has bid for certain words or phrases. The
highest bidder on a specific keyword gets the top position when
a user searches for that keyword
What
does Pay Per Click offer?
Pay
Per Click is a competitive environment which allows you to market
your company against others in your field. The main benefits are:
INSTANT:
as soon as you start the campaign, your adverts will appear on
the relevant Search engine results so you are able to start up
a campaign in a short space of time. For best results, we do recommend
careful planning in advance to avoid wasting money and opportunities.
TARGETED:
if the keywords and the adverts are correctly chosen and constructed,
you can achieve a very targeted campaign aimed exactly at the
audience you are looking to attract.
CONTROL:
you can choose how much you wish to spend at any point and you
can use as wide or as narrow a range of keywords as you require
in order to attract the kind of visitors that you want
Pay
Per Click does, however, mean that should you decide to stop your
account then the visibility of your business via this medium stops
immediately as well. It is for this reason that we also recommend
taking on Search Engine Optimisation as part of your Website Promotion
activities which is a more long-term process.
Campaign
Management Solution
Setting
up and managing the campaigns while ensuring that the most effective
PPC providers and keywords are used can be a difficult and time
consuming task. Each of the PPC providers work in a slightly different
way and bids for a particular keyphrase change on a regular basis
whilst ensuring that you are using the best key phrases is always
important.
We are
able to offer a service whereby we set up and manage the campaign
according to your criteria thus allowing you all of the benefits
without the time consuming preparation and management. We can set
up 100s of specific keywords or phrases in order to target both
wide and narrow at the same time, while you only pay if someone
clicks on your advert. Specifically, the services we offer cover:
- Campaign
set-up
- Keyword
research
- Advertisement
creation
- Full
tracking
- Landing
page development
- Full
Campaign
Management
For
complete details of our Pay Per Click Management services, check
out the services we offer in the Website
Promotion section.
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