Search
Engine Optimisation (SEO)
In today's
competitive environment, if a website does not appear on the first
2 or 3 pages of results produced by a Search Engine, then the likelihood
is that it will not be seen by potential customers.
Search
Engine Optimisation is a ongoing process where elements of a website
are improved to make individual pages more relevant (in the criteria
used by Search Engines) for certain key words chosen by the business,
with the goal of making sure that it is well positioned within the
Search Engine results pages.
Why
would I need SEO?
The
most common reasons for businesses to choose to employ Search Engine
Optimisation services are that:
- their
website does not appear at all in Search Engine listings
- their
website has a very poor search engine ranking
- they
are getting few or insufficient visitors to their website
- the
visitors that they are getting are non qualified
- they
wish to drive more targeted visitors to their website
If you
fall into any of the categories then we would recommend that you
consider looking at an SEO programme, preferably in conjunction
with an integrated website
promotion set of activities.
Search
Engine Optimisation
Good
content is always essential - from this starting point, there are
certain elements of a website which can be honed so that it becomes
more 'attractive' and relevant to a search engine request. Search
engine optimisation therefore consists of skilled adjustments to
this base of good content and elements of the website's code so
that your website is seen as more relevant to people's searches
... and in particular, more relevant than your competitors' sites.
As part
of our search engine optimisation methodology, we look at a number
of page elements using our up to date knowledge of the principal
search engines' ranking methods. These include:
- Keyword
selection
- Website
text changes (adjustments to focus keyword weight, frequency and
relevance)
- Backlinks
- Metatags
(Title, Description, Keywords)
- Alt
Tags
-
Avoidance of anything that might be considered as search engine
spamming
Search
engine technology is always changing and so normally, following
an initial optimisation process, it is recommended that there is
an ongoing monthly support to ensure that the good search engine
placement is maintained. If this happens then, unlike advertising
like Pay Per Click whose results come quickly and end when the campaign
finishes, the benefits of good Search Engine Optimisation can be
seen over a much longer period.
More
details of these elements can be found in the Search
Engine Optimisation services section.
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