Email
List Management
Email
campaigns are proving to be the killer marketing tool that was anticipated
and an exceptional way of communicating with customers, both prospective
and current. However, managing and growing your email lists correctly
is critical in making full use of the opportunities it offers.
As the
laws aimed at guarding us against the problem of Spam get tighter,
companies looking to conduct email marketing campaigns (such as
email newsletters or other forms of large scale email communication)
are more and more likely to experience problems without third-party
list management. We ensure that email lists remain opt-in or double
opt-in, thus complying with legal and ethical email marketing practices
and avoiding any potentially negative effects on your company's
brand and image.
In addition,
we are able to take away the mundane issues of managing permission-based
email lists such as the handling of requests to subscribe and unsubscribe,
verification of new addresses and management of returned mails.
Email
list management Services
Specifically
we can take the pain out of all aspects of managing and building
your email list through the following services:
Manage
your list:
we can help you to ensure that the email list you are using is
up to date and in particular that the requests to subscribe and
unsubscribe from the list are carried out in a timely fashion.
There is nothing more annoying to a potential customer than unsubscribing
from a newsletter and continuing to receive it.
Grow
your list: we will work with you to grow the list
of email recipients and advise on the best ways to do this, while
ensuring that you are in line not only with today's legal requirements
but also best practice to guard against future tightening of regulations.
Create
your list: if you have yet to start an email list
then now is the time! We can help you to build your own email
list from scratch using a range of methods which will be adapted
to suit your business and the types of customers that you are
looking to attract.
Clean
your list: we can help to make certain that the
list you are using has only correct email addresses and that there
are no duplications so that people are receiving your messages
several times over.
In all
of these areas we can also help you to move from an opt-out registration
process to an acceptable opt-in program thus ensuring that your
email list maintenance is covered both now and for the future.
To discuss
your requirements and unlock the real value of your email lists,
contact Rosetta Alba on 0870 241 8032 or email
our team of specialists.
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