Email
Marketing Services
Email
marketing campaigns and programmes are highly effective methods
of communicating information about your company and promoting the
services or products that you supply. They are equally effective
for attracting new clients or maintaining an open communication
channel with your current clients, retaining those customers, finding
out more about them and promoting future purchases.
Email
marketing is not just about newsletters. While this is an excellent
use of the email marketing medium, the opportunities available are
far wider. You can use it for online surveys, product announcements,
press releases, voucher or sale promotions and many more possibilities.
The opportunities are vast.
Email
marketing Campaign Services
Whatever
your desired goal, the complete service that we provide works with
you through the process to ensure that your email marketing fits
with and complements your other marketing activities.
As part
of our email marketing campaign service, we include the design and
development of visually appealing email marketing pieces together
with the tracking and measurement of the campaign's performance
which provides a clear analysis of the response rates and Return
on Investment (ROI).
The
main elements which make up our full email marketing campaign service
are the following:
- Campaign
Planning
- Email
(html) design
- List
Management
- Email
Sending
- Response
Tracking and Reporting
- Campaign
Evaluation
1.
Campaign Planning
We work with you to plan and put into action an email campaign
which will integrate with the other marketing elements that you
are undertaking at the same time, thus ensuring consistency of image
and message. Where appropriate, the campaign may include multiple
emailings to reinforce the message, so timing and content will be
planned out together with response analysis.
2.
Email Design
We design and create the email pieces such that they comply
with legally and ethically required formats and content, such as
the link to the company's Privacy Policy together with the 'call
to action’. This includes the preparation of both the html
(graphic) version of the email and the text only variant, as all
of our campaigns are sent both in graphic and text only format to
ensure the largest possible response rate.
3.
List Management
Using your lists, during the campaign we will handle any
unsubscribes as well as removing bounced emails due to wrong or
changed email addresses. By analysing the open rates and click through
rates of the email we can also prepare a response driven segmentation
of the list for targeted follow up actions. (Full
details of email list management services)
4.
Email Distribution
The emails will be personalised to include the name of the recipient
in the message itself and any further customisation which is to
be incorporated. Generally, this customisation or personalisation
of the message results in better response rates and is one of the
key advantages.
Where
required, sample test sends of the email list will be carried out
before the main bulk of the emails are sent to evaluate the response
rates of differing text or formats. The emails will then be sent
out in an appropriate fashion and in small enough quantities not
to trigger any spam blocking software which might be incorporated
into the recipient’s mail server system.
5.
Response Tracking and Reporting
Tracking of the emails will take place during the campaign and a
report will be created which will analyse numbers of bounced emails,
opened emails and click throughs. The click through analysis will
address not only the individual responses of the recipients but
also which links attracted most interest, thus allowing better targeting
in future campaigns.
The
report created covers each of the parameters of the campaign and
is of particular importance in measuring the results which permits
a greater degree of accuracy when calculating the Return on Investment
(ROI).
6.
Campaign Evaluation
Following creation of the report, a meeting will be arranged to
discuss its findings, to evaluate the results of the campaign as
a whole and outline recommended subsequent follow up actions.
The
correct use of email marketing is an incredibly powerful part of
your emarketing options but the organisation of the programmes and
management of your email list
is crucial. Contact Rosetta
Alba to discuss how we can help you to integrate email marketing
into your business development and promotion activities without
risk. Fill in our Call Back
request form and we will contact you at your convenience.
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