eMarketing Consulting and Planning Services

The field of emarketing or internet marketing is continuing to develop at an ever increasing pace and we believe that it is important that all businesses should be able to benefit from what the Internet has to offer and not be left behind.

We recognise, however, that companies entering this area for the first time often do so in an ad hoc and piecemeal manner, resulting in only partial benefits compared to those that a planned integrated approach would bring. We also realise that it can be difficult to acquire the new skills and knowledge required while still developing the everyday side of the business.

For this reason, we offer an emarketing consulting service where we work alongside you during your planning and your actual campaigns. This ensures that they give you the best results first time and at the same time we prepare your team for future campaigns and the development of their skills and expertise.

The areas in which we specialise cover:

1. eMarketing Planning and Strategy: we can work with you to create an integrated emarketing plan from the basis of your company's business and marketing startegy. The output covers:

• how your company can maximise the business potential on offer from the Internet
• the creation of an emarketing plan which is integrated with your traditional marketing activities and business strategy
• the set-up of actions to facilitate the ongoing development of the plans

2. eMarketing Campaigns: you may require help with the organisation and running of an emarketing campaign but wish to retain the knowledge and experience in-house for the future. We can work with your marketing team to:

• ensure the campaign has maximum impact and is carried out correctly from the start
• make certain that the knowledge transfer to your team happens through formal as well as informal learning

3. eMail Marketing: practical actions and advice on improving the response rates for your email marketing campaigns and newsletters, together with step by step guidance on building both the size and the quality of your email list.

Our emarketing consulting and planning services are charged on a project by project basis. To discuss the options open to your business, contact us or complete our Call back request form and we will contact you at your convenience.