Link
Building and Management
Link
building is an essential element of a successful online marketing
push which, when carried out correctly, will result in higher rankings
from the all important search engines, greater levels of targeted
traffic being directed to your website and as a result increased
levels of business.
Consequently,
we offer link building and link management both as a standalone
service and as part of our Website
Promotion services. The
elements that we include are:
Campaign
Planning: an evaluation of what you wish to achieve and
a roadmap of how this can be achieved. Includes external incoming
links from other websites, links from other sources and your own
internal website linking;
Link
Analysis and Research: an analysis of the links that
are currently directed to your website together with initial research
into potential 3rd party linking areas, directories and websites;
Targeting
new links: identification of relevant websites (in terms
of content and popularity) which could potentially provide additional
incoming links;
New
link requests: initial contact and follow up aimed at
the targeted websites initiating a link into your website;
Reporting:
regular updates outlining the status and successes of the campaign.
In most
cases, quality of links is far more important than the quantity.
It is also important to avoid so called link farms which are generally
frowned upon by search engines and in severe situations can result
in sites being black listed.
We
help companies to achieve business success through the internet
and offer a comprehensive range of website promotion services to
help to achieve this as well as specific one off targeted campaigns.
To find out more and talk through your requirements, contact us
on 0870 241 8032 or by
email to our website promotion specialists.
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