Pay
Per Click Campaign Management
Pay
Per Click marketing, while a relatively recent addition to online
marketing, is fast becoming an essential component of all marketing
campaigns and the mainstay of many businesses' online promotional
activities.
Using
our experience, we can eliminate the learning curve and time involved
in doing creating the campaign yourself and deliver targeted campaigns
on Google Adwords and Overture. This will enable you to reach more
people more cost effectively and we will be able to monitor the
results on a daily basis allowing us to continuously improve the
adverts, adjust the key phrases used and manage the activity on
your behalf saving you time and money.
The
service that we offer consists of:
- Campaign
planning and set-up - we will establish the Pay Per Click
campaigns for you with the relevant providers. The planning phase
establishes the focus for the campaign and includes setting the
budget, cost per click and traffic objectives together with recommendations
on providers to use and its overall format
- Keyword
research - we can work with you to generate a list of
highly targeted keywords and keyterms which will focus on getting
click throughs for you. Using specialist tools and techniques,
we will identify the search phrases being used to find your product
or service offerings and niche keywords which will offer you lower
costs per click
- Advertisement
creation - we write the copy for the advertisements with
each advert being tailored to the specific keywords / key phrases
being used
-
Full tracking - we organise the tracking element
so that click through levels of each provider and keyword combination
are available to hone the campaign and calculate the return on
your investment
-
Landing page development - it is important that
the page to which the advert links will re-inforce your sales
message and then will direct the customer to the next desired
step towards the final sale
-
Campaign Management - let us manage the campaign
on a daily basis on your behalf making sure that any modifications
happen quickly and providing full feedback
There
will be constant feedback and reporting during the campaign which
may be a single targeted campaign aimed at promoting a special product
or service, or may be an ongoing campaign looking to increase overall
awareness of your business and increased levels of sales over a
longer period.
The
Pay per Click Campaign Management is charged in two parts: there
is a one-off set-up fee to establish the keywords, the accounts,
all relevant adverts and attractive landing pages and then an optional
monthly management charge to cover the ongoing work and reporting,
should you be looking for ongoing optimisation of your campaign.
We also
offer other elements of Website
promotion which together will make sure that your website is
found by customers looking to buy.
To discuss
how you would like your website to be found more easily ahead of
your competitors, email
our PPC specialists today.
<<
Back  |
