Search
Engine Optimisation (SEO)
Search
Engine Optimisation is an ongoing process where your website is
‘optimised’ by promoting the key words and key terms
that your sales prospects tend to use when searching for your company’s
goods and services.This makes your individual pages more 'relevant'
( for Search Engines) for certain selected Key Terms, with the goal
of ensuring it ranks highly in the results pages of the principal
Search Engines.
However,
we never lose sight of the fact that carrying out a Search Engine
Optimisation campaign to achieve a high ranking in Search Engine
results is not an end in itself. Rather the campaign has the goal
of increasing the visibility of your website and your business to
your target audience. We always approach our work with that goal
in mind.
The
SEO campaign services that we offer consist of:
1.
Key Word / Key Term Research
This
is the single most important step in the process and the foundation
of any successful Search Engine Optimisation campaign. We work
with you to identify and draw up a set of relevant Key Terms (ones
which would be used by your customers!) and then help to select
the most relevant ones to incorporate into your website.
2.
Content rewriting
We
will rewrite the content of the pages which are selected to focus
on the chosen set of Key Terms. The copy would be adjusted to
include a number of the Key Terms and would also focus on their
positioning on the page which is relevant when considering the
highest possible position within a Search Engine results page.
3.
General coding
There
are certain areas which would be checked and addressed with reference
to the coding of the website. In particular, we would look at:
- Title
Tag
- Meta
Tags
- Header
Tags
- Backlinks
(especially Anchor text)
- Alt
Tags
- Internal
Links
4.
Website structural elements
Good website structure and navigation can help the website
to get index more quickly and completely - or indeed in some cases
get indexed at all! We will also examine on your website the use
of Flash created pages, dynamic (database generated) pages and
the use of graphical text to ensure that these are not unduly
hindering the website's indexing. Where required, we will develop
your website's internal links to make sure that Search Engines
can successfully find and index all of the relevant pages
5.
Reporting
We believe that it is key that you are aware what is
happening to your website and also the benefits that the services
are having. Therefore, as part of the SEO service, you will receive
ongoing reports as to the status of the campaign and the elements
that have been put in place. This will therefore allow all parties
to monitor and measure the results of the Search Engine Optimisation
campaign so as to able to implement ongoing improvement elements
as required.
The
charges for a Search Engine Optimisation campaign are divided between
a set-up fee for the initial work in creating the set of Key Terms
and then the optimisation of the selected website pages and a monthly
charge for the duration of the campaign. This charge covers the
ongoing work to maintain and improve the ranking position of the
Key Terms. Due to the nature of Search Engines, the minimum term
of a campaign that we will undertake is 6 months as we believe that
only after this period will you see the full benefit of the work
undertaken.
To discuss
how you would like your website to be found more easily ahead of
your competitors, contact us on 0870 241 8032 or email
our team of specialists.
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