Website Health Check

Your website is your means of communicating with the visitors to your site and nothing should detract from their ability to find out what they are looking for. If your website is difficult to navigate, loads slowly or does not make it easy for them to find what they are looking for, then the likelihood is they will not return.

The Website Health Check therefore uses a number of criteria to examine your site and evaluate its usability from a visitor's perspective. This Health Check is carried out free of charge when you sign up to a Website Maintenance or Website Management programme or when you are looking to carry out a Search Engine Optimisation (SEO) programme with Rosetta Alba.

After the evaluation, we can show you how to optimise your site to ensure that you convert more of your visitors to real prospects and customers. Consequently, you will see your website working for you by helping to qualify prospects and guide them through to a buying position.

The format of our Website Health Check is a comprehensive examination of your website covering the aspects of structure, text and promotion in so far as they impact on the main factors of usability and navigability. Specifically, it covers the following elements:

1. Structure of the website
Considers the construction of the website in terms of its overall build and how the pages fit together, along with the navigation through the pages and their purpose.

2. Page Layout
Looks at the impression given by the individual pages and any graphics elements which they may incorporate.

3. Content and Text
Checks the use of text on the website - it is not intended to comment on the overall substance and message put across but will look at and comment on quantity, non-sequitors, spelling and grammar and overall impression given.

4. Graphics
Examines the size, clarity and use of the graphics on the website in terms of speed of loading, appropriate use and positioning of the images and logos used.

5. Functional
Examines the links within the website and any discrepancies (such as broken links) which may exist together with naming conventions used, page download times and contact forms used.

6. Search Engine Optimisation and Promotion
Examines the correct usage of the meta tabs and key words on the website together with the external links coming into the site from external websites. Also examines positioning in Major search engines for the relevant key words.

The Website Health Check will also indicate areas where recommended additions or changes should be carried out in order to enhance the visitor's interaction.

It will not, however, cover the specific actions that should be taken to optimise the website for Search Engines - for this essential service, it is recommended that you have a look at our Search Engine Optimisation services.

Website Health Checks are also available if you are still evaluating options at a cost of £99.00 (+VAT). This cost is deductible from the first payment if you then take up one of the other services.

To learn how Rosetta Alba can help you to better use the Internet as a strategic business channel, please contact us on 0870 241 8032 or by email at Internet Success.

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