Website
Development Philosophy
The
most cost effective marketing tool that a business can have is a
well designed website. Following our design build philosophy and
process, we combine your business and marketing requirements with
our customer centred design philosophy to include the key elements
of a successful website.
The
design process that we use to develop our websites (including our
packaged solutions) is described below:
1.
Identify Goals and Requirements
With your key personnel, we determine the focus of the
website by examining its aims and objectives, target audience, expected
content and use etc.
2.
Plan Website
Based on the goals defined in stage 1, the website is planned out
according to three principal areas: structure (overview plan of
website format), design (a draft homepage and internal page) and
content (areas to be covered and text required).
3.
Agree Formats
Working
with a report produced for the website's development, we agree together
a sitemap for the website together with its visual look and feel.
4.
Build Website
Based
on the agreed sitemap from the report, we build the website with
content and graphics as agreed and where provided. Regular updates
ensure that timings and content are correct and on schedule.
5.
Test
Debugging, proofing reading and testing will happen offline and,
available to a restricted audience, a beta release of the website
will be made available before final launch.
6.
Launch
When testing is complete and the website is ready for launch, it
will be made available to the general public via the hosting partner
agreed.
7.
Promote
Website promotion as per each individual proposal will be carried
out together with any additional activities chosen from Rosetta
Alba's set of Website
Promotion Services. [This is part of an iterative ongoing process]
8a.
Analyse
Where required, analysis of the use of the website, page impressions
and downloads will be analysed in order to further refine the structure
and sales impact of the website which will be adapted accordingly.
[This is part of an iterative ongoing process]
8b
Maintain and Manage
Keeping the website current and up to date as well as adding additional
pages for new products etc. or new functions such as eCommerce or
Customer service applications. Maintenance
and management options are available as services form Rosetta
Alba. [This is part of an iterative ongoing process]
Every
business is different and so is every website. We tailor our websites
to fit the needs of each of our clients and they are priced according
to what the business requires. To receive replies to any questions
you may have or to organise a personal quotation, please contact
us on 0870 241 8032 or email
us with your requirements.
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