Directory
A directory is a list of websites which are categorised and indexed
according to categories or topics. These directories are compiled
by human editors who check and approve the listings, in contrast
to the pure automated Search Engines where websites are indexed
via automatic crawlers and software. Each directory listing contains
a short description of its contents. Many directories are free
of charge but in others a pay for inclusion programme is offered
which helps to speed up the process of getting a website included
and categorised. A strong directory listing is very useful in
Search Engine Marketing because of the strong backlink value to
your website.
Domain
Name
The
unique name that identifies an Internet site and which we, as
web users, will use to find the website that we are searching
for. Domain Names always have 2 or more parts, separated by dots.
The part on the left is the most specific, and the part on the
right is the most general. Domain names are effectively rented
by organisations and individuals to represent their website on
the internet with fees paid on an annual basis.
Ecommerce
Abbreviation of Electronic Commerce. Ecommerce will generally
refer to the general exchange of goods and services using the
internet, however, many commentators now include information transactions
as well so that areas such as customer enquiries and customer
support also fall under the ecommerce banner.
Email
Abbreviation of Electronic Mail. Considered to be the killer application
for the Internet, emails are text and graphics based messages
which are sent from one person to another via computer - this
does not have to be done via the internet but also by radio and
other methods. With the advent of html mail messages the potential
power of email in marketing terms became more evident and the
genre of email marketing became
more widespread.
Email
Forwarding
Apart from simply forwarding a message manually with an email
program, this also refers to an automatic sending (forwarding)
of an email from one (or more) email address to another specified
email address. This allows, for example, a new email address with
your new domain name to forward messages to a previous address
held with an ISP (or vice versa).
Email
marketing
Email marketing (or e-mail marketing) is the use of email to send
a targeted message, information or offer to a designated set of
customers. Email is a powerful 'push' method for online marketers
as opposed to the pull medium of websites, but due to the rise
of SPAM, it is essential to use full opt-in list for email marketing
to ensure ethical and legal compliance.
File
Transfer Protocol
This is a standard protocol (or method) for moving files from
one computer to another over a network. In terms of your website,
you would use the File Transfer Protocol (FTP) to move the files
and pages that your site contains from the computer where you
built them to the server where your website will be hosted for
other people to access.
Firewall
A firewall is a method of securing a company's computer files
by preventing unauthorised access to or from a particular network
or individual computer through the use of hardware or software,
or both.
FTP
Acronym
for File Transfer Protocol
.gif
Abbreviation of Graphics Interchange Format (GIF) and the suffix
used to describe a type of graphics file. This is a common format
for image files which is particularly suitable for images containing
large areas of the same colour as GIF files contain a maximum
of 256 colours. They are often smaller than the same file would
be if stored in JPEG format, but GIF format does not store photographic
images as well as JPEG which is better suited to those types of
graphics.
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