Hit
A 'hit' means a single request from a web browser for a single
item from a web server. This is different to page impressions
because, for example, in order for a web browser to display
a page that contains 3 graphics, 4 'hits' would be registered:
1 for the HTML page, and one for each of the 3 graphics. Therefore,
hits do not really indicate the popularity of a web page because
of the number of items that it represents.
Home Page (or Homepage)
The common internet meaning now refers to the main page of the
website that the browser opens when no other page is specified.
From a programmer's point of view, the homepage is the "index.htm"
page that the browser automatically searches for on a website
if no other page is specified. Originally, it refers to the
web page that your browser is set to use when it starts up,
a page which is changeable within the 'internet options' tab
of Internet Explorer, for example.
Host
Generally, this refers to the place where a website is stored
and made accessible to people using the Internet. It also therefore
refers to the company which looks after these computers; therefore
the host of this website would refer to the organisation which
allows this website to be published such as Claranet, Host Europe
etc. Initially, it referred to any computer on a network where
services available to other computers on the network were kept.
Hosting
Your site has to be on a server somewhere if it is to be "published"
on the internet and the hosting refers to the renting of the
space to allow this to happen. This is because a website must
physically reside on a computer that is connected continuously
to the internet. Web hosting companies provide the equipment,
a high-speed connection to the internet and monitor your site
to make sure it is always available and generally charge a monthly
hosting fee to allow this.
HTML
Acronynm for HyperText Markup Language. This is the coding language
which is used to write the pages (in reality, hypertext documents)
which make up the World Wide Web. The browser on your PC then
re-interprets the documents into something that we can view
and understand.
HTTP
Acronym for HyperText Transport Protocol. This is the most important
protocol (set of rules) for moving the hypertext (HTML) files
around the Internet - to do so, it requires an HTTP client program
(such as a browser) at one end and an HTTP server program at
the other. This is the reason that all URLs begin with http.
Hypertext
This refers to text which contains links to other documents
so that when a reader clicks on those words or phrases, they
will be shown the document to which they linked. In HTML, hypertext
links are indicated by the words being underlined and, normally,
in a different colour.
Index
In internet terms, the index is the structured set of information
that you can query when you use a Search engine or Directory.
The index is constructed by crawlers which have been searching
the web in the case of Search Engines and in the case of Directories
it contains the summaries of the website which have been categorised.
Inbound
Link
[See Backlink]
Internet
Service Provider
A commercial organisation which provides access to the Internet
for individuals and companies.
Intranet
Although an intranet uses the same types of software and formats
as on the Internet, it is not open to the general public but
rather is a secure private network within an organisation or
company. It is generally used to share information and services
across an organisation and is perfect for companies with many
locations, particularly across multiple countries.
IP
Address
All computers which are connected to the Internet have a unique
address known as an IP (Internet Protocol) address which is
the equivalent to the address and postcode of a house. The IP
address is a numeric address written as a set of four numbers
separated by dots, for example 170.93.84.14, and it provides
a unique identification of a computer together with the network
it belongs to. The Domain
Name, which is recognisable to users, is attached to the
IP Address of the server/computer where it is hosted
but being made up of words (and numbers) is something that we
can more easily relate to and remember.
ISDN
Acronym for Integrated Services Digital Network. An international
communications standard that allows ordinary phone lines to
transmit digital instead of analogue signals, thus allowing
data to be transmitted at a much faster rate than with a traditional
modem.
ISP
Acronym for Internet Service
Provider
.jpg
or jpeg
Acronym for Joint Photographic Experts Group. The second type
of graphics format (the other is GIF)
which is widely used on the Internet. This format is best used
for photographic images as the gradations in tone are preserved
much better than in a GIF format. Uses a suffix .jpg
Keywords
Keywords (or Key Terms or Key Phrases) are at the very heart
of a Search Engine Marketing programme, particularly with regard
to Search Engine Optimisation and PPC.
Landing
Page
A landing page is simply a special web page on the website which
the visitor reaches by clicking on the link in a piece of electronic
advertising. When employing marketing techniques such as email
marketing or PPC campaigns, landing pages are created on the
website to reinforce the message in those campaigns and guide
the visitor towards the desired next action.
Link Popularity
An estimation of how 'important' or 'popular' a web
page is, based purely on the number of other pages are linked
into it, ie. the number of backlinks
that it has. In this estimation, no account is taken of any
other factors or indeed the relevance of the web pages linking
to it.
Link
Text
[see Anchor Text]
Listings
The information that appears on a Search Engine's results page
when a search is carried out.
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