Meta
Search Engine
A search engine which does not gather its own information
directly from web sites but rather passes the queries that
it receives onto other search engines. It then compiles, summarises
and displays the information that it finds there. A couple
of better known examples are Ask Jeeves and Metacrawler.
Meta Tags
There is certain information which is contained on a web page
which cannot be seen by people visiting your website but which
is designed for use primarily by Search Engines and browsers.
This information takes the form of meta tags and is placed
in the head section of the web page code. The most well known
of these tags are the Meta Description
Tag and the Meta Keywords Tag
but there are over 30 different types in total.
Meta
Description Tag
This is a meta tag which should contain
a description of the contents of the web page. Some search
engines display this text as the summary of the web page in
their Results pages, although others prefer to use some of
the text which is visible on the web page. Previously this
tag was used extensively as part of the Search Engine Optimisation
of web pages but most search engines do not now use this as
part of their ranking criteria. However, it is still recommended
to include one.
Meta
Keywords Tag
This is a meta tag which should contain
keywords from the contents of the web page. Previously this
tag was used extensively as part of the Search Engine Optimisation
of web pages but most search engines do not now use this as
part of their ranking criteria. However, it is still recommended
to include one.
Modem
Shortened form of Modulator, Demodulator.
A device that you connect to your computer and to a phone
line which allows the computer to talk to other computers
via telephone lines. Basically, modems do for computers what
a telephone does for humans.
Organic
Listings
Organic listings are the results from a Search Engine where
the web pages which appear have not been paid for but appear
only because they are deemed important to the search which
has been made. The alternatives to organic listings are Paid
Inclusion and Pay Per Click
listings.
Outbound Link
This is a link on a particular web page which leads away from
the page to other web pages on other websites.
Paid Inclusion
A type of advertising programme where organisations pay in
order to be included in a Search Engine's index or to be included
more quickly, though there is generally no guarantee of the
subsequent ranking in the results pages. Overture's Site Match
is an example of this.
Paid Listings
These are listings on Search Engines results that have been
sold to advertisers, usually through a Paid Placement or Paid
Inclusion programme. The alternative to these are organic
listings which are not sold but generated by the Search Engines
according to the relevancy of the pages.
Paid
Placement
A type of advertising programme where listings are guaranteed
to appear in a Search Engine's index in response to a particular
search term, with a higher ranking typically obtained by paying
more than other advertisers.
Pay
For Performance
[See Pay Per Click]
Pay
Per Click
Also known as Pay For Performance or Search Advertising. Pay
Per Click advertising gives advertisers the possibility of
having their adverts appear on the Search Engine results pages
of certain Search Engines. The position of the adverts is
decided on a bidding system with adverts paying being positioned
at the top of the page. Payment is then made at this rate
every time someone clicks on the link in the advert which
takes them through to the advertiser's website.
PPC
Acronym for Pay Per Click.
Query
[See Search Terms]
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