Rank
Where a website is listed with a Search Engine's results.
The aim of Search Engine Optimisation is to improve a website's
rank so that it appears nearer to top of the Results pages
and so is more likely to be found by people searching for
a certain topic. Just having your website listed by Search
Engines does not guarantee that it will be found; it is
the ranking that will decide that. (Also known as Position
or Ranking)
Reciprocal
Link
A reciprocal link is when two websites agree to place a
link to the other website on their own - effectively a link
exchange between two websites.
Registration
[See Submission]
Results
Page
[see Search Engine Results
Page]
Return
on Investment
This is a measurement which shows the current or expected
future value of a project or an investment. In relation
to Search Engine Marketing (or any marketing activity),
it is a measurement that shows what the advertiser receives
in return for the cost of the advertising. This will normally
refer to new sales in this case. If an advertiser has spent
£200 on a campaign and has generated £300 in
additional sales then the ROI would be 150%.
Robot
[see Crawler]
ROI
Acronym for Return on Investment
Search
Advertising
Search Advertising commonly refers to the Pay Per Click
marketing programmes offered by companies such as Google
and Overture. (see Pay
Per Click)
Search
Engine
A website (and the technology supporting it) which allows
someone to users to search for specific information and
websites from the World Wide Web. The user generally types
a query (made up of a word or a phrase) into a search box
and the the Search Engine produces the set of Results Pages
which rank the websites according to the perceived relevance
of their content to the query.
Search
Engine Marketing
The process of marketing a website on the Internet through
the Search Engines. The main elements of such a campaign
should include Search Engine Optimisation, a Pay
Per Click programme and Link Building. (Also known as
SEM)
Search
Engine Optimisation
The process of improving the ranking of a web page in the
results generated by Search Engines through the choice of
targeted Key Terms
relevant to the subject matter of the page and then their
careful placement on the web page itself and in the HTML
code which created it (for example in the Meta
Tags). Search Engine Optimisation is an essential element
of a Web Promotion or a Search Engine Marketing programme.
(Also known as SEO)
Search
Engine Results Page
These are results that someone sees after they have typed
a query into a Search Engine. The websites (in organic listings)
are theoretically ranked in order of their relevance to
the item that is being searched for. (Also known as SERPS)
Search
Terms
The word or phrase that someone using a Search Engine enters
into the search box.
SEM
Acronym for Search Engine
Marketing
SEO
Acronym for Search Engine
Optimisation
SERPs
Acronym for Search Engine
Results Page
Server
In Internet terms, a server (or specifically a Web Server)
is a special computer which hosts a website and then transmits
web pages over the Internet when someone requests them via
their browser.
Shopping
Cart or Shopping Basket
This is a piece of software which allows your customers
to select items from your online catalogue, add them to
a virtual "shopping cart" and keep track of what
they have ordered. When they have finished shopping, they
"check out" to complete the purchase and proceed
to the payment and shipping section where payment details
are taken.
Spam
(or Spamming)
So called "junk" emails which are sent to a large
number of people without their consent to promote products
or services. It is alo sometimes referred to as UCE or Unsolicited
Commercial Email. (Also a famous Monty Python song - but
that's less relevant here)
Spider
[See Crawler]
Search Engine
Submission
This is the process of submitting a website address or URL
to a Search Engine for inclusion within its index so that
it can be found when the relevant query is typed into the
Search Engine. Submission to a Search Engine does not guarantee
its inclusion in the index and nor does it influence where
a website is ranked on the Results pages. To help improve
ranking a Search Engine
Marketing programme is advised.
URL
Acronym for Uniform Resource Locator. This is effectively
another way to describe the address of your website and
generally will be given in the form http://www.rosetta-alba.com.
[A
- C]
[D
- G]
[H
- L][M
- Q][R
-V][W
- Z]
