Q & A
This
section contains answers to questions asked of us which do not fit
specifically into any of the other areas within "Promoting
Your website" section in Quikstart.
Q:
It seems that it can take a long time for my website
to appear on the Search Engines - is there another way to promote
my website there in the meantime?
A:
Absolutely! However there are going to be some emarketing methods
which will work better than others because you are looking for immediate
results. Probably the best method to get the really good levels
of targeted customers onto your website is with a Search Advertising
campaign in conjunction with your other promotional activities.
A programme
of Search Engine Optimisation, which will help to rank your website
more prominently in the Search Engine Results Pages, will tend to
produce results in the medium term because it will take time for
the changes to be indexed by the Search Engines. However, a Search
Advertising campaign (otherwise known as Pay per Click (PPC)) will
have an immediate effect, as your adverts will appear within a day
of your campaign being set-up and activated. Also working with a
company like Rosetta Alba to set up the campaign and manage it for
you means that there is no long learning curve for the set up and
you can get instant tracking of the extra visitors to your site
as well!
Another
possibility, particularly if you are maintaining a managed mailing
list (of customers, people who have made enquiries etc.) would be
a directed graphic email campaign, personalised for each recipient,
with a relevant promotion. Again this will drive very targeted traffic
to your website and help strengthen the relationships you have with
current customers - of course, given that you are using email rather
than conventional direct mail, you not only have time for the initial
message but also follow up elements to your campaign as well!
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Rosetta Alba Services Limited 2003 - 05